Whether managing an internal team or a pool of outside marketing specialists, Ignite FI can help your organization launch niche solutions, build brand visibility, generate leads, and implement sales enablement and partnership programs to achieve your revenue, market share and customer satisfaction goals.
Julie J. Esser, CEO & Founder
Ignite FI was founded by Julie Esser, an experienced marketing and business development executive working with and for fintech organizations of every size over the last 20 years.
Julie has successfully built, operationalized and led marketing, communications and product marketing programs for several world-class companies. Over the past several decades, she has also built a trusted network of connections from within the credit union industry, and from within the fintech community with her involvement with the Association for Financial Technology.
Ignite FI has been a key business contact for me. The team always represented the organizations they work for with professionalism, dedication and hard work. They know how to navigate and complete difficult projects that require lots of coordination across 3rd parties. The team is great to work with and highly respected in the industry.
I highly recommend Ignite FI after having the opportunity to work with the team in a number of instances. They bring a unique blend of marketing and branding prowess with a level of thoroughness and attention to detail that is always needed, regardless of the size of an organization. The team has a strong work ethic and engaging personalities that brings a team up and keeps them motivated.
The team at Ignite FI has a wealth of knowledge in fintech and financial services. They have been working with credit union leaders for many years. They have a unique ability to explain technology and show executives how they can leverage it.
They have the experience, wisdom, and communication skills to assist any organization grow their business and adapt to the constantly changing business landscape.
I was first introduced to Ignite FI when Bonifii (orginally CULedger) was just getting started. The team singlehandedly tackled the job of educating the CU industry about SSI and verifiable credentials. I watched Ignite FI pull off multiple marketing campaigns introducing a new technology to a skeptical industry. This team knows their audience and knows how to message them—a real marketing communications pro.
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